The SEO industry in Bhubaneswar has grown quite tremendously over the past decade. With the growth in smartphone usage and internet consumption, more and more people are turning to search engines such as Google to find what they need in their everyday life.
Such an increase in the number of online consumers has motivated many small and medium scale businesses in the city to create and boost their online presence and, more importantly, appear right at the top of SERPs on Google.
To help those businesses in their pursuit of boosting online presence, many SEO companies have appeared in Bhubaneswar over the past several years.
Despite the rising number of SEO companies, the quality of SEO services hasn’t improved much, since most of them have been still employing the old-school SEO tactics that have lost their impact in the face of Google’s algorithmic updates.
Hence, if you think you’re digitally smart enough and have a knack for online marketing, you can make start your own SEO Company and cater to the marketing needs of many local businesses.
However, you need to sit down and chalk out a concrete plan on how to build your SEO Company in Bhubaneswar.
Here are some of the ideas to help you design your strategy on your journey to online marketing world.
Do an Internship or a Full-time Job
Before starting out an SEO business, the first thing you need to do is gather some solid experience about the online marketing dynamics and industry itself.
If you are a student and want to do a part time job (an internship), there are many companies that can hire you as a fresher or an intern. Being an intern with no experience in the SEO industry, companies may not be willing to offer any salary, but join the gig anyway. Regardless of the stature of the company, there’s always something to learn about SEO.
When you mingle with other experienced SEO professionals and get mentored by them, you can learn quite a lot as a fresher. The rest is up to you – you can spend hours learning from many online SEO tutorials and make the most of your learning during work.
When you feel you’ve learned enough to work on any small project on your own, aim for the second step – signing up with a freelance platform.
Sign up with Freelance Platform
There are many freelance platforms out there where you can sign up, build an impressive profile, and participate in the bidding process until you land your first SEO project.
A word of caution here – it can be really tough seeing other freelancers walking away with projects, but the trick is to learn from the winner and constantly improving yourself until you get first SEO gig.
At the end of the day, the experience of the journey counts, which will stand you in good stead, down the road.
Build a Website
I have to assume, by now, you have had ample experience optimizing websites for better visibility and learning the ropes of client acquisition.
Also, at this point, you should be thinking of building your website is a great tool to market yourself as a serious SEO professional. After all, the least a potential client expects from their prospective SEO service provider is an optimized website.
So now that you know you want a website, what’s the best approach to build one?
Let’s save those tips on building website for another post, and move on to the next point – building your own SEO team.
Build Your Team
Being an SEO pro has many advantages but the biggest is that you can work from practically anywhere. You clients won’t mind as long as you keep delivering the goods. This allows you develop some other critical skills such as team building. So, why is it an important skill?
If you want to scale your SEO business, working on multiple projects all by yourself is a bad idea. There are several aspects of optimizing a website and you can’t really do each one of them all alone.
This is where you need to hire some freelancers who could work with on the project. Choosing the right freelancer for your project takes some experience, which is precisely why you should start working with several freelancers to see the best fit in the long run.
If you’re looking to hire someone whom you could meet face to face every once in a while to discuss several important aspects of your project, you need to hire an SEO who resides in Bhubaneswar or nearby cities.
However, you need not stick to hiring freelancers within the city just so you could meet them. You can do the same over Skype as well.
Hiring an SEO freelancer is an art, and I will discuss it in detail in my future post. Let’s talk about the last step of building an SEO company in Bhubaneswar.
Register Your Company
When you have grown your base as an SEO professional in Bhubaneswar, and it feels it’s quite challenging to manage a team of freelancers located remotely, you can think of setting up your office.
If you want to be perceived as a serious business, it’s always a good idea to register your company. There are many long-term benefits of getting your company registered, even if it may look like a lot of work early on.
While having your own SEO Company can feel every exciting, it’s only the beginning of a long journey full of challenges.
Building an SEO company in Bhubaneswar has its own challenges and stumbling blocks but you must learn how to overcome them if you want to emerge successful.
Recommended Reading: My Experience with SEO Professionals in Bhubaneswar